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Lowered Expectations at Physicians Formula

Even though market share is up, sales slip in latest report

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By: TOM BRANNA

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“Masstige” brand Physicians Formula Holdings, Inc. posted a drop its preliminary net sales for the three months and fiscal year ended Dec. 31, 2008. The company noted that since early November 2008, the consumer environment has weakened at a faster pace than previously anticipated and tight inventory control by retailers reduced the expected pipeline orders for new products. As a result, shipments lagged retail sales for the fourth quarter of 2008. Net sales for the fourth quarte...

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